What is an e-PRO – and why should you use one?

What is an e-PRO – and why should you use one?

 

K.C. McLaughlin is a Certified e-PRO and REALTOR.

When you’re on the Internet, you don’t have time to waste on endless searches for useful real estate information. You want to get things done quickly and without hassle. So chances are you’d like a real estate agent who:

  • Answers email promptly and professionally.
  • Respects your on-line privacy.
  • Offers home listings and other Internet tools to help you find or market a home.

An e-PRO is a REALTOR® who has successfully completed the e-PRO training program for real estate professionals. Endorsed by the National Association of REALTORS®, the e-PRO course teaches professionals the nuts and bolts of working with real estate on-line: Web sites, email, on-line tools, and most of all, what today’s consumer really wants.

What does all this mean to you? There are several benefits of working with a certified Internet professional.

More privacy

Are you reluctant to give out contact information through the Web for fear of being pestered or spammed? e-PRO’s understand. They’ve learned the Web isn’t just a place to do business; you need information from someone you can trust.

That’s why e-PRO’s respect your privacy. They respond quickly to your questions, but don’t send you unwanted communication. And they protect your personal information.

Less hassle

Tired of struggling to find information? e-PRO’s are more likely to have access to the latest Internet utilities, making your life easier. These tools may include:

  • On-line home tours
  • Instant access to comprehensive neighborhood data
  • Extensive property listings
  • Immediate email notification of just-listed homes meeting your criteria
  • Referral networks and on-line forums, where e-PRO’s can quickly find information — even potential buyers — from other e-PRO’s
  • Newsletters on current real estate conditions in your area
  • Electronic faxes sent to you by email
  • Advanced software, PDAs, and laptops to find you answers on the spot

The result: you get more information, more easily. With electronic files, you have less paperwork to deal with. And since your agent uses email, you can even eliminate phone tag. The e-PRO streamlines your entire transaction, from showing to closing.

Less expense

An e-PRO’s access to advanced technology can save you considerable expense. You have more tools to find or market your home, so you’re likely to get a better price. With on-line home tours, you reduce in-person showings — and the costs involved. And by using email, you save money on long-distance calls and fax charges.

Relocating? An e-PRO is ideal for you. With the tools to do your research electronically, you can make a decision on a home the first day you’re in town — or without traveling at all. You and your family save on travel costs. And after you’ve decided to buy, monitoring the sale by email saves you even more.

Should you use an e-PRO? Yes — especially if you’re an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new consumer. If you choose an e-PRO, it’s a safe bet you’ll get the kind of service you want — and need.

Text courtesy of the National Association of Realtors.

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About K.C. McLaughlin

K.C. McLaughlin, REALTOR®, e-PRO® with RE/MAX United My mission is to provide every client with an experience so exceptional that I'll be considered the only one who does what I do. I am highly organized and knowledgeable about the process and the marketplace, I'll guide you through the sequence of steps you'll need to take. Whether you're buying or selling a home, I aim to establish open communication and an information-sharing collaboration. Truly understanding your needs and desires enables me to make effective buy/sell connections for you. As your partner in real estate, I make it my business to stay ahead of the curve and keep you informed about what to expect and when. I'll equip you with reference materials, decision-making devices, and lists of technical service providers and expert professional resources. My long career in computer technology, software and marketing honed my skills in working with people, efficient process management, flexibility, creative problem solving; and my ability to focus if things begin to break down. I'm well versed in the strategies and methodologies needed for an effective, targeted campaign aimed at buying or selling a property and realizing the most positive cost/value outcome. These tools have provided a firm platform on which to build my second, and much enjoyed, career in real estate. -------------------------------------------------------------------------------- Education B.S. Business Management at Stony Brook University M.S. Management and Policy at Stony Brook University Experience RE/Max United - The Triangle Team Broker Associate/ REALTOR® 35 Years of Experience Among Triangle Team Members 20 Years Managerial, Training and Customer Service/Support Member of the National Association of Realtors Member of the North Carolina Association of Realtors Member of the Raleigh Regional Association of Realtors Testimonials "It is truly a pleasure to work with K.C. She is a very patient and kind person who really went out of her way to help us find our new home. She is not pushy and just out "looking to make a sale." K.C. took an interest in what my wife and I desired in a home, and then made sure it happened. We would definitely use K.C. again to sell or purchase another home. She is fantastic!" Mike and Lynn Di Ruscio
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